I build visual systems with a strategic point of view: how a brand should show up, and the discipline to execute it across every touchpoint.
I'm Santiago Araya Milovic, an advertising art director and photographer based in Zagreb. Seven years in art direction, more than a decade behind the camera.
I started out creating daily content for Red Bull, then spent years inside advertising agencies building campaigns for brands like Canada Dry and Eucerin. On my own, I've built brand identities for cultural projects and small businesses, and spent two years running all visual content for one of Zagreb's leading nightlife venues.
Today I work independently, mostly with brands on a monthly retainer: handling brand identity, digital campaigns, motion graphics, and photography across every touchpoint, so a brand stays consistent everywhere people meet it.
Chilean-Croatian. EU citizen. Open to monthly retainers, project work, and photography assignments.
Let's build something worth noticing.
Looking for an ongoing retainer, a one-off project, or event photography? Tell me what you're working on and I'll get back to you directly.
Thank you!