I create visual systems that mean something. Not just design, a clear point of view on how a brand should exist in the world, and the discipline to execute it across every touchpoint.
I'm Santiago Araya Milovic, an Art Director and Photographer based in Zagreb. Seven years in art direction, and more than a decade behind the camera.
I started out creating daily content for Red Bull, then spent years inside advertising agencies building campaigns for brands like Canada Dry and Eucerin. On my own, I've built brand identities for cultural projects and small businesses, and spent two years running all visual content for one of Zagreb's leading nightlife venues.
Today I work fully independent, helping brands and businesses grow through visual communication that actually works: brand identity, digital campaigns, motion graphics, and photography, all pulling in the same direction. A brand isn't a logo or a pretty feed; it's a point of view, executed consistently everywhere people meet it.
Chilean-Croatian. EU citizen. Open to freelance work with agencies, brands, and individuals.
Let's build something worth noticing.
Got a business or an idea? Let's bring order to it together, and make your brand speak clearly to the people you're actually looking for.
Thank you!