I create visual systems that mean something. Not just design, a clear point of view on how a brand should exist in the world, and the discipline to execute it across every touchpoint.
I'm Santiago Araya Milovic, Art Director, Brand Strategist, and Documentary Photographer with 6+ years working across agencies, NGOs, and cultural projects in Chile, Portugal, and Croatia.
I've built campaigns for Red Bull, JetSMART, Canada Dry, and Burger King, co-founded ASTRO, a multidisciplinary cultural project in Lisbon that brought together electronic music, gastronomy, and art across 14 events, and spent two years as the sole visual voice for one of Zagreb's leading nightlife venues.
My work spans brand identity, digital campaigns, motion graphics, and photography. I think before I design, and I design to solve, whether that's a corporate communication system, a concert key visual, or a product activation shot.
Chilean–Croatian. EU citizen. Based in Zagreb. Currently open to freelance work.
Let's build something worth noticing.
Thank you!