Astro was a self-initiated cultural platform created in Lisbon in 2022. The starting point was a real gap: no dedicated spaces for Latin American electronic music artists in the city. The project was built to fill it, operating simultaneously as a live music venue, a pop-up art gallery, and a gastronomy experience across three years and 14 events.
The Mark
The four-point star is the visual anchor of the entire system. Geometric and scalable, it refers to the name without illustrating it literally. Designed to work on its own at any size: social avatar, stage element, poster centrepiece, or separator within the extended lockups. The star does not change. Everything around it does.
The System
Three formats, one master mark. Astro Galeria (pop-up art gallery for Latin American artists), Astro House (live electronic music), and Astro Sabor (Latin American cuisine) each carry the same star paired with a distinct sub-brand descriptor. The identity holds across radically different contexts without losing coherence.
POSTERS
The Result
14 events across Lisbon, 2022-2023. Between 200 and 600 attendees per event. 16 artists programmed across the three formats. Creative direction, design, and photography by Santiago Araya Milovic, in collaboration with Alan James.
