The Brief
Red Bull Chile's Media Network needed dedicated, always-on content production across its live properties: consistent with the brand's global system, but fast enough to keep up with a packed events calendar. I joined as Digital Art Director for one year to lead that output.
THE ADAPTATION
Batalla de los Gallos: coverage of the complete competitive process, from regional selections through semi-finals. Valparaíso Cerro Abajo: live event communications and story content. Barrio Mío: community campaigns. Plus seasonal product launches throughout the year. Every piece built on official key visuals, adapted for each event and platform.
The result
A full year of always-on content for one of Red Bull's biggest markets in the region, spanning host cards, event posters, live stories and product campaigns, each one on-brand and on-time inside a fast-moving retainer.