Brand identity for a strategic cocktail platform that helps brands enhance their product positioning through custom sensory experiences. The client came with the business, a platform built on sensory experience, but no name, no concept, no visual language yet. That's where this started.
The starting point was a single equation: the Proust Effect, that involuntary rush of memory triggered by a taste or a scent, translated into a name, a story, and a mark. The result is a distillation flask fused with the spark of memory: an isologo that works as both symbol and signature, designed in three versions to guarantee legibility across every surface the brand touches.
Every proportion ties back to the equation
flask and memory spark, built to hold together at any size.
Built to live on real surfaces, not just a screen
from a business card to a poster, the mark holds its weight.
Even reduced to a sticker, the isologo
still reads as both symbol and signature.
Three versions, one mark.
designed so it never loses legibility, whatever it sits on.